Mumbai, 16 May, 2023: On the occasion of Mother’s Day, Amazon miniTV and Meta came up with a creative that embraced and celebrated Motherhood, using well-known dialogues to highlight different shades of being a mother. Rephrasing the famous dialogue “Tu Jaanta Nahi Mera Baap Kaun Hai” to “Tu Jaanta Nahi Meri Maa Kaun Hai” the campaign invoked the heartwarming feelings of appreciation, inspiration, and thankfulness for mothers.
Through a hashtag campaign, Amazon miniTV promoted user-generated video in order to spread the message and increase its reach. Using the iconic mom dialogues “Maa Maa hoti,” “Maa Se Panga Nai,” “Maa ko sab pata hai,” and others, the creative also included wacky and humorous stickers developed and activated on Instagram’s Giphy. Aadhya Anand, Vishesh Bansal, Revathi Pillai, Naman Jain, Arjun Deswal, Chirag Katrecha, and Anupriya Caroli were among the great actors from the Amazon miniTV universe who launched the initiative, sharing reel versions of their mums in a cool and funky avatar.
Through partnerships with Meta Creators, such as Saloni Gaur, who posted their own versions of the reels using a unique filter crafted with a “Tu Jaanta Nahi Meri Maa Kaun Hai” unit, the campaign’s central message was further reinforced. Utilizing scene rips from the miniTV episodes as the basis for meme formats, the motherhood-led drive received an additional boost and buzzed around in a unique way.
Amazon miniTVs “Tu Jaanta Nahi Meri Maa Kaun Hai” campaign is a tribute to moms and all of their different facets, highlighting the true meaning of motherhood.
XXX
About Amazon miniTV
Amazon miniTV is a free video streaming service available on Amazon’s shopping app and on Fire TV, provides high quality entertainment, which you can watch anytime, anywhere. Always Entertaining. Always Free.
Exclusive shows and videos: Amazon miniTV is home to a cherry-picked collection of fresh, incredible and engaging stories and titles across multiple genres ranging from webseries, award-winning short films, comedy shows to expert videos on tech. These include popular titles like Hunter, The Haunting, Physics Wallah, Rafta Rafta, Case Toh Banta Hai, Sixer, Gray, Ishq Express, Udan Patolas, Yatri Kripya Dhyan De, Crushed, Gupt Gyaan, Uljhe Hue, Clean, Sorry Bhaisaab, Adulting, Shimmy, Transistor, Tech with Rajiv Makhni among others. The content has been carefully curated to suit the varying entertainment preferences of today’s viewers.
No Paid Subscription required: Amazon miniTV is absolutely free!
Instant access: Amazon miniTV is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘miniTV’ to view from thousands of titles available. Want to watch on the big screen? Then visit www.amazon.in on your laptop and click on Amazon miniTV or on on Fire TV.
Industry recognition: Amazon miniTV’s content has received a lot of love from fans and the industry. Physicswallah was rated as one of the top 5 web series in 2022 by Ormax; our short film Shimmy won the People’s Choice Award for Best Actor and Critic’s Choice Award for Best Actor (Pratik Gandhi); Clean won best short film at IWM Buzz Awards 2022; Yatri Kripa Dhyan De was adjudged the best short film by Indian Television Academy; as our most loved high school drama Crushed was nominated at the 2022 Filmfare OTT Awards, to name a few.
About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in offers a single destination to customers to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon miniTV.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Prime, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.