Dharma Productions Acquires Cornerstone’s Stake in DCA, Relaunches Talent Management Venture as Dharma Collab Artists Agency (DCAA)
With expanded focus across film, music, sports, live experiences and culture, DCAA becomes Dharma Productions’ exclusive platform for artist representation, led by CEO Uday Singh Gauri and COO Rajeev Masand
India, December 16, 2025: Dharma Productions, a leading Indian film production and distribution company jointly owned by Karan Johar and Adar Poonawalla, has acquired Cornerstone’s stake in the talent management company – Dharma Cornerstone Agency. Entering its next phase of growth, the company is expanding the venture under the new identity of Dharma Collab Artists Agency (DCAA); a platform that will represent and strategically build talent across film, music, sports, digital media, and live entertainment.
Uday Singh Gauri will continue as CEO of DCAA, with Rajeev Masand continuing as COO, bringing consistency and clarity to the agency’s leadership as it enters this new phase. Uday, who has spent the last two decades working across talent management, music, live entertainment and strategic partnerships, brings a deep understanding of how artists move across industries today. His focus will be on expanding DCAA’s reach, building new verticals, unlocking cross-platform opportunities, and shaping the agency into a long-term home for culturally influential talent.
This expansion reflects Dharma’s broader ambition to build a cohesive cultural platform; one that supports artists not just in cinema, but across every space where creativity, influence and opportunity intersect.
Apoorva Mehta, CEO of Dharma Productions, shared, “Talent has always shaped Dharma’s identity, influencing both our creative choices and how we build for the future. With DCAA, we are creating a structured platform that supports artists across disciplines. This is a deliberate and long-term step toward deepening our role in the creative economy.”
Uday Singh Gauri, CEO of DCAA, said, “With DCAA, we’re building a platform that reflects the way artists work, express, and grow today. Representation now goes far beyond negotiation and visibility. It requires cultural understanding, business instinct, and the ability to move with — and ahead of — the industry. Our focus is on developing long-term careers across multiple formats, while creating meaningful pathways between talent and opportunity. This is about scale, yes, but it’s also about care, clarity, and collaboration.”
DCAA represents a curated roster of voices shaping the future of entertainment across film, music, and digital culture. These include Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Rasha Thadani, Aditya Roy Kapur, Harshvardhan Rane, Lakshya, Rohit Saraf, Neeti Mohan, Jonita Gandhi, Orry, Sumukhi Suresh, Anahita Shroff, Kareema Barry, and Erika Packard among others.
Note to Editor:
About Dharma Collab Artists Agency (DCAA)
Dharma Collab Artists Agency (DCAA) is a full-service artist representation and cultural partnerships agency based in Mumbai. Backed by Dharma Productions, DCAA represents a new chapter in talent strategy working across film, music, sports, digital media, and live experiences. The agency represents a curated roster of emerging and established talent, offering structured career development, brand and content partnerships, and long-term strategic guidance across platforms.
About Dharma Productions
Dharma Productions is a leading Indian film production and distribution company. Owned by Karan Johar, and Adar Poonawalla, the company was founded by Late Sri Yash Johar in 1976, with its first production venture titled ‘Dostana’ starring Amitabh Bachchan. Since Karan Johar’s directorial debut film ‘Kuch Kuch Hota Hai’, the company has gone on to produce more than 50+ films which includes series of blockbusters and critically acclaimed films like Kabhi Khushi Kabhie Gham, My Name is Khan, Yeh Jawaani Hai Deewani, Agneepath, The Lunchbox, Baahubali, Raazi, Kesari, Shershaah, Rocky Aur Rani Kii Prem Kahaani, and the Academy award nominated film, Homebound. In its recent past, Dharma Productions has earned a name in the industry for launching a fresh talent pool of 23+ directors, together with rising stars such as Alia Bhatt, Sidharth Malhotra, Varun Dhawan, Janhvi Kapoor, Tara Sutaria, Ananya Panday & Lakshya. Serene Productions LLP, backed by Adar Poonawalla, owns a 50% stake in both Dharma Productions and its digital arm Dharmatic Entertainment through a ₹1,000 crore strategic investment.
Today, Dharma Productions is the most sought-after production house in the country alongside being a strong distribution arm worldwide, and is constantly aiming at creating new benchmarks in the Indian film industry.
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