Hungama’s Heftyverse and Bhamla Foundation join forces for a greener tomorrow; Introduces a pioneering initiative, ‘Ecotainment’
~ The participants can access the virtual world by logging into the Hungama Heftyverse website as the entry point ~
National, 13th May 2024: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Bhamla Foundation to introduce Ecotainment, a groundbreaking sustainability initiative within the Heftyverse universe. This collaboration marks a significant step towards merging entertainment with environmental conservation, reinforcing our commitment to creating a greener, more sustainable future.
The ‘Ecotainment’ initiative is a pioneering project by Hungama within the Heftyverse platform, where users can participate in environmental conservation efforts while enjoying immersive entertainment experiences. The initiative revolves around the concept of “Digital Trees,” wherein real trees are planted for users who purchase tickets for events presented by or partnered with Hungama. Each real-world tree sprouts a digital twin within the Heftyverse, allowing users to adopt, nurture, and interact with their virtual saplings in a vibrant digital ecosystem.
Expressing his excitement about the pioneering initiative, Neeraj Roy, Founder and MD, Hungama Digital Media, said, “At Hungama, we believe in the power of entertainment to inspire positive change. With Ecotainment, we’re taking this belief to the next level by seamlessly integrating environmental sustainability into our platform. It’s not just about entertaining our users; it’s about empowering them to make a tangible difference in the world. Teaming up with Bhamla Foundation for this pioneering initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment.”
Asif Bhamla, Founder, Bhamla Foundation, said, “We are delighted to join hands with Hungama’s Heftyverse for the Ecotainment initiative. By combining entertainment with environmental consciousness, we can reach and engage millions of people in the fight against climate change. Together, we can make a real impact and create a healthier planet for future generations.”
With the launch of Ecotainment, Hungama’s Heftyverse aims to inspire millions of users to become active participants in environmental conservation. For more information about Ecotainment and how to get involved, please visit Heftyverse
About Hungama
Hungama, a pioneer in the digital entertainment industry, has been at the forefront of delivering joy and entertainment to billions of consumers across South Asia. With 25 years of expertise, Hungama continues to innovate and evolve, offering users various entertainment options through mobile, internet, IPTV, events, and digital IPs. With a vast library of over 45 million assets and a strong presence across 75 countries and 150+ platforms, Hungama is the go-to destination for unparalleled entertainment experiences. Notably, the strength of Hungama’s social media community reaches 20 million+, while their social video platforms collectively reach 10 million+ users. With an extensive distribution network, Hungama’s total reach exceeds a remarkable 600 million+.
Hungama Platforms:
Bollywood Hungama – Bollywood Hungama is the world’s most widely read Bollywood online daily.
Hungama Artist Aloud is a Digital Media, Distribution, Talent management, and on-the-ground and Digital IPs platform for independent artists and original content across the Globe.
Hungama Games – A leading game publisher focused on developing games for the South Asian market.
Hungama Heftverse – Hungama’s new initiative into the Metaverse.
For more information, please visit https://www.hungama.org/