Rusk Media and Amazon MX Player Announce the Launch of “Battleground,” India’s Groundbreaking Fitness Reality Show
25th March 2025, Mumbai: Get ready for an adrenaline-fueled showdown as Rusk Media, in collaboration with Amazon MX Player, proudly presents Battleground. This groundbreaking new reality show is all set to take the nation by storm, offering 16 contestants a shot to be India’s next fitness superstar.
Battleground—a high-energy fitness reality show is designed to push participants to their absolute limits. This pioneering competition will showcase 16 of India’s most promising fitness talents as they battle through a grueling 28-day challenge, featuring intense physical trials, high-stakes drama, and transformative mentorship.
Battleground isn’t just about brute strength; it’s a fusion of fitness, lifestyle, and strategy. Each team of 4 contestants will be mentored by 4 celebrated fitness and lifestyle icons. Through a series of rigorous tasks designed to test strength, endurance, and resilience, participants will prove their mettle. As the competition intensifies, one male and one female contestant will emerge victorious, earning the coveted title of India’s star performers.
Highlighting the diversity of Indian fitness culture, Battleground features teams representing four regions – Mumbai Strikers, Haryana Bulls, Delhi Dominators and UP Dabangs, competing for ultimate dominance. The show’s innovative format ensures an immersive experience for both contestants and audiences, blending competitive spirit with entertainment like never before.
Mayank Yadav, CEO & Co-founder of Rusk Media, shared, “Battleground is more than just a fitness competition—it’s a revolution in fitness entertainment. This show celebrates strength, resilience, and the pursuit of excellence. We are excited to partner with Amazon MX Player to bring this high-octane experience to audiences across India.”
Aruna Daryanani, Director, Amazon MX Player said, “With Battleground, we take another step forward in our commitment to delivering diverse and engaging content to our audiences for free. This unique format not only inspires fitness enthusiasts but also redefines sports and reality entertainment, offering advertisers a powerful platform to connect with highly engaged viewers.”
Fueling the intensity of the competition, Battleground is proudly presented by Charged, a brand that epitomizes unyielding rigor and relentless focus. HMSI Honda BigWing powers the show with their CB350 bikes, embodying strength and performance. Big Muscles Nutrition, the official Nutrition Partner, ensures contestants have the fuel to excel, while Kayam Churna, as the Pain Relief Partner, American Pistachios, as the Snacking Partner, and RiteBite Max Protein as the Protein Partner, support the participants throughout the show.
Mark your calendars—Battleground premieres on Amazon MX Player in April, promising an unmissable spectacle of fitness, determination, and raw competition.
XXX
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service in India. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Totega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertain audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Rusk Media
Rusk Media is a Gen Z-focused full-stack digital entertainment company with a vision to create locally relevant and globally exploitable entertainment formats and IPs. Rusk Media has broadly two business verticals: (a) ‘Rusk Studios’ – a content studio producing fiction, non-fiction, and e-sports IPs and (b) ‘Gaming’ – with Rumble as a Social Gaming Platform. Rusk has produced 20+ IPs, 500+ hours of content, worked with 100+ brands, 5+ OTTs and 100+ talent partners and reached 200M+ audiences with 10B+ views so far. Rusk’s Playground brand is India’s largest gaming entertainment IP.