Amazon MX Player gears up to take viewers around the world with a brand film in collaboration Yatra featuring Jackie Shroff
Mumbai, 10 February 2025: Amazon MX Player, Amazon’s free video streaming service today unveiled a quintessential brand film starring Jackie Shroff as he navigates through challenges with on-the-go solutions from Yatra Online Limited (Yatra.com). The brand film brings MX Vdesi to the forefront, the stellar international content library of the service featuring Korean, Turkish, and Mandarin shows that are dubbed in Hindi, Tamil, and Telugu for viewers to watch, absolutely free.
The brand film in association with Yatra highlights how booking through Yatra’s platform ensures a smooth, hassle-free journey at the best prices with Jackie Shroff bringing in his signature swag. While he assures the travellers of a great experience, he reveals that what will stand out in their upcoming journey is his Bhidu, Amazon MX Player providing non-stop free entertainment with titles ranging from K-Dramas, and Mandarin Dramas to Hindi blockbusters, action-packed thrillers, and laugh-out-loud comedies.
Entertainment meets Edutainment in Amazon MX Player’s brand film with Duolingo as Jackie Shroff relies on Duo to help order food at a restaurant where he is unfamiliar with the language. Jackie goes on to mention how learning new languages does not only help in such instances but also helps watch Korean, Turkish, and Mandarin shows that are available on Amazon MX Player. For those who are still learning, there’s still an easy way out with the available titles dubbed in Hindi, Tamil, and Telugu for audiences to watch.
Speaking about the partnership, Aruna Daryanani, Director, Amazon MX Player, shared, “At Amazon MX Player, we are always looking for innovative ways to engage our audience, and collaborating with brands to communicate our message using sung quirky, fun brand films. Partnering with Yatra and Duolingo allows us to blend entertainment with utility, making streaming even more engaging. We look forward to more such creative collaborations that bring fresh, entertaining content to our users for absolutely free.”
Commenting on the brand films and partnership with Amazon MX Player, Dhruv Shringi, Whole-time Director cum CEO, Yatra, said, “We are thrilled to have joined forces with Amazon MX Player on this innovative and engaging campaign. We believe that travel should be seamless, enjoyable, and memorable, and this collaboration aligns perfectly with that vision. With Jackie Shroff bringing his inimitable charm to this campaign, it’s a testament to the power of creative collaborations in delivering a complete and enjoyable experience to our customers.”
Amazon MX Player offers premium content to audiences across India for free. These include award-winning scripted series, reality shows, international content dubbed in local languages and more. The service is available through its apps on mobile, Amazon shopping app, Prime Video, Fire TV, and Connected TVs.
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment services in India. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Totega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. Recently, Amazon MX Player announced its plan of launching 100+ new shows in 2025. The service has won multiple national and international awards for it’s award-winning content and marketing innovations.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
About Yatra
Yatra Online Limited (BSE: 543992, NSE: YATRA) is India’s largest corporate travel services provider and the third largest online travel company in India among key OTA players in terms of gross booking revenue and operating revenue, for Fiscal Year 2023 (Source: CRISIL Report). The Company provides information, pricing, availability and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises. With approximately 108K hotels and homestays contracted in approximately 1,506 cities across India, as well as approximately 2 million hotels around the world, the Company is India’s largest platform for domestic hotels.