Amazon MX Player’s Bharat Ke Super Founders is Here: All You Need to Know About India’s New Entrepreneurial Reality Series
~Bharat Ke Super Founders is available to stream for free on Amazon MX Player, with new episodes dropping every Friday and Saturday~
MUMBAI, India – 16th January, 2026: Amazon MX Player, Amazon’s free video streaming service, today released the first set of episodes of Bharat Ke Super Founders, a high-stakes entrepreneurial reality series that places real founders, real capital, and real decision-making at the heart of India’s startup narrative. With an aim to raise ₹100 crore in real capital, the show aims to drive the next wave of innovation in the Indian entrepreneurial ecosystem.
India has seen its share of entrepreneur-led shows. However, the reality is that a country of over a billion people needs far more platforms that genuinely support builders. Bharat Ke Super Founders enters the space with a clear stance. This is not about spectacle. It is about building an ecosystem where ambition meets experience, and ideas matter most: the real market.
Hosted and mentored by the iconic Suniel Shetty, the show brings together a formidable investment panel comprising Dr A. Velumani (Creator, Thyrocare), Nitish Mittersain (Joint Managing Director and CEO, Nazara Technologies), Dr Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder and CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder and Partner, Physis Capital and Inflection Point Ventures). Alongside them, Eklavya Gupta from Recur Club joins the panel as a key contributor to the ₹100 crore investment pool, bringing structured debt solutions into the conversation.
What sets Bharat Ke Super Founders apart is a pitch format that closely mirrors how businesses are built in the real world. Episodes will open with Suniel Shetty welcoming founders into the show’s ecosystem. Founders then step in with distinctive entries and present their ideas through a structured pitch, product demos, and detailed conversations around vision, scalability, financials, and challenges. The discussion goes beyond numbers, as the show also brings in the founder’s personal journey, family perspectives, and a backstory, offering a fuller picture of what it truly takes to build a business from the ground up.
A defining feature of the show is the ‘Market’, a dynamic space made up of experienced investors and industry leaders who actively engage alongside the tycoons. The Market evaluates each startup on key parameters such as idea, demand, product quality, and team strength, adding depth and multiple viewpoints to the decision-making process. Once the tycoons present their offers to the founders, the Market opens up, allowing founders to explore additional funding, negotiate valuations, or raise capital independently if needed. With real-time negotiations, strategic rights, and genuine stakes at play, the show reflects the complexity, pressure, and opportunity that founders face.
The investment process unfolds in carefully designed stages that mirror real-world startup negotiations. Tycoons are first given the Right of First Offer (ROFO), allowing them to present their terms one by one as a countdown timer heightens the pressure, after which the Market opens up, inviting a wider pool of investors to enter negotiations, challenge valuations, or propose alternate structures including debt. Adding strategic depth are the panel’s Pre-Emptive Rights card, which enables private one-on-one negotiations between the founder and tycoon in a closed glass chamber. Another twist comes in with Matching Rights that allow a tycoon to override an already finalised deal by matching the offer. Each offer builds to a decisive Deal or No Deal moment, and even after an agreement is secured, founders can return to the Market to top up funding at the same valuation. If the offer made by the founder lands up with No Deal then the Market becomes the founder’s final chance to raise capital, reinforcing the show’s core belief that serious businesses are built through negotiation, discipline, and long-term thinking, not spectacle.
Bharat Ke Super Founders is now streaming exclusively on Amazon MX Player, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
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About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Rise and Fall, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
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