Playground S4 on Amazon MX Player elevates reality gaming: The latest season of the show sees massive viewership!
Mumbai, 24 October 2024: Amazon MX Player, Amazon’s free video streaming service, has continued to deliver the highest quality gaming entertainment in India with the ground-breaking reality show Playground, currently streaming its fourth season. The show has nationwide appeal, uniting contestants from diverse regions and backgrounds. It has resonated strongly with audiences, drawing over 14 million unique viewers across India in the first three weeks of its launch, a 50% increase over Season 3! Playground has become a must-watch show for gaming and entertainment viewers alike with its entertaining episodes, fierce competition, and inspiring personal stories, keeping viewers hooked and eager for more!
As India’s first ever reality gaming show, Playground S4 continues its search for the next ‘New Age Star’, with a more dynamic and enhanced experience. Featuring top-notch gaming content, tougher challenges, and an innovative format, Season 4 has surpassed expectations, capturing the attention of major brands in the country. The show’s blend of gaming, drama, and entertainment has brought in major sponsors like Hero MotoCorp and Tecno mobile for the second time and, MAAC for the fourth consecutive year. In a further big win, Zupee, one of India’s leading skill-based gaming apps, has come on board as the ‘co-powered’ sponsor, cementing the show’s reputation and success.
Karan Bedi, Director & Head, Amazon MX Player, shared his excitement about the show’s success, “Playground S4 has set new benchmarks in the gaming entertainment space. The positive response from viewers and advertisers is a testament to our vision of providing premium, free entertainment to our audiences across India. The show’s high engagement comes from its mix of unique gaming challenges and reality television drama, making it a top choice for young adult viewers. We have even more exciting challenges and mentors lined up as we progress towards the finale!”
Akanksha Dhamija, COO, Zupee, says, “We’re excited to partner with Playground S4, as it perfectly aligns with our commitment to innovative, skill-based gaming. At Zupee, our focus is on creating meaningful engagement and delivering joyful experiences through games that are relevant to all gamers, which makes this collaboration an ideal fit.”
Playground is redefining reality gaming entertainment with its unique format and popularity. Presented by Hero MotoCorp and co-powered by Tecno mobile and Zupee, Official Gaming Partner, Playground S4 streams exclusively on Amazon MX Player, with episodes airing daily at 12 pm, available through its apps on mobile, Amazon shopping app, Prime Video, Fire TV, and Connected TVs.
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About Amazon MX Player
Amazon MX Player is a premier video streaming service that brings thousands of hours of premium, exclusive, and original content to your fingertips for Free!!
● Exclusive shows and videos: Amazon MX Player is your go-to destination for high-quality entertainment, offering a diverse range of Movies, TV Shows, Web Series, Music Videos, and Short Videos. With a strong focus on exclusive original content, MX Player emphasizes Hindi and Regional Languages, including Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada. Notable original titles include Aashram, Dharavi Bank, Campus Diaries, Broken But Beautiful, Bhaukaal, Raktanchal, Matsya Kaand, Shiksha Mandal, Roohaniyat, Hey Prabhu, Only for Singles, and other popular titles including Jamnapaar, Crimes Aaj Kal, Dehati Ladke, Hunter – Tootega Nahi Todega, Love Adhura, Naam Namak Nishan, Gutar Gu, and Slum Golf. Amazon MX Player also offers a rich selection of international content dubbed in Hindi under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, and Our Story.
● No subscription required: Amazon MX Player is absolutely free!
Instant access: Amazon MX Player is present on Amazon’s shopping app, which is India’s most trusted and largest online store. Just download the Amazon shopping app, click or search for ‘MX Player’ to view from thousands of titles available. Want to watch on the big screen? Then visit http://www.mxplayer.in/ on your laptop, or on Prime Video, Fire TV, Xiaomi Smart TVs and Google TV. You can now also download the Amazon MX Player app on Play Store on your Android smartphone.
Industry recognition: Amazon MX Player has earned industry recognition, including being listed among the ‘Top 10 OTT Shows of 2022’ by COTT. The service has received accolades such as the Best Original Program by OTT for Queen and Best Music/Dance Program for Times of Music at the Asian Academy Creative Awards 2020. Popular series Aashram also secured the Landmark OTT Show award at the 20th Indian Television Academy Awards 2021, and Amazon MX Player was honoured as the Best OTT Platform at the Dadasaheb Phalke International Film Festival 2021. The service also gained notable success with the Filmfare OTT Award for Best Unscripted (non-fiction) Original Series for Times of Music, and was recognized as one of the ‘2020 India HQ Top 10 Overall Publishers by Downloads’ by App Annie Top Publisher Awards.
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