
Real Money, Real Stakes, Real Belief: Bharat Ke Super Founders Delivers a Powerful Opening Week on Amazon MX Player
~Bharat Ke Super Founders is available to stream for free on Amazon MX Player, with new episodes dropping every Friday and Saturday~
MUMBAI, India – 17th January, 2026: Bharat Ke Super Founders opened its doors on National Startup Day on Amazon MX Player, giving the next wave of Bharat’s entrepreneurs a stage to prove that powerful ideas can emerge from anywhere. And from the very first episode, the show has made it clear that this is not just any other entrepreneurial reality format, but a serious, high-stakes stage where ideas are heard, challenged, and backed with real intent. Hosted and mentored by Suniel Shetty, it brings together some of India’s most respected business minds to invest real capital, share lived experiences, and help founders who are building for the long haul.
Setting the tone early, Suniel Shetty perfectly summed up the show’s spirit in the opening moments, “Founders jo build karenge Bharat, kehlayenge Bharat Ke Super Founders.” What followed across the first three episodes was a compelling mix of ambition, emotion, and conviction.
The pitch room came alive with Aloe Ecell, a clean-energy startup from Bundi, Rajasthan, founded by Nimisha and Naveen. Reimagining aloe vera far beyond skincare, the founders presented an ambitious vision: the world’s first 100% eco-friendly primary battery, using aloe vera extract as an alternative to toxic dry-cell chemicals. With a reported annual revenue of ₹2.5 crore, the founders sought ₹2.5 crore for 4.16% equity in their company, pegging it at a ₹60 crore valuation.
Recognising the depth in both product and purpose, Dr A. Velumani exercised his one-on-one conversation card to understand the founders’ thinking, scalability, and scientific grounding. As the discussion returned to the table, the interest snowballed, with offers pouring in from Shanti Mohan (₹50 lakh), Nitish Mittersain (₹50 lakh) and Aditya Singh (₹25 lakh). Dr Velumani then agreed to match the founders’ original ask. When the opportunity opened to the market, an additional ₹1 crore in debt was offered. Overwhelmed by the belief shown in their vision. Aloe Ecell closed the pitch with a ₹3.5 crore deal, setting a strong benchmark for the season.
If innovation defined the first pitch, emotion defined the next. MH19 Chips Vala, founded in Jalgaon, Maharashtra, by brothers Durgesh (18) and Sai Shimpi (13), entered the room with a story that instantly shifted the atmosphere. Named after Jalgaon’s RTO code, the brand had grown from a local banana-based chips seller into a flourishing business generating over ₹1.5 lakh in monthly turnover. The brothers asked for ₹1 crore in exchange for 18% equity. Durgesh expressed his entrepreneurial journey and said that after his father passed away, he started MH19 Chips Vala which was not just about business, but about fulfilling his father’s long-held dream of building something of his own. This honesty of the moment moved the tycoons and the Market, while Suniel Shetty stood up and embraced the brothers, turning the pitch into one of the most emotional moments of the week.
In the following episode, the support turned tangible. Dr Aarti Gupta offered ₹15 lakh as interest-free debt, Aditya Singh offered ₹5 lakh as interest-free debt, Nitish Mittersain offered ₹25 lakh for 0.83% equity, and Dr A. Velumani extended a ₹25 lakh education grant to the founders. When the market opened, it came with one year of brand-building and management support, which the founders accepted, turning MH19 Chips Vala into one of the most heartfelt journeys of the opening week.
Another standout moment came from ZozoConnect, pitched by 11-year-old Athvik Amith Kumar. Built to replace wasteful visiting cards, the NFC-based smart networking solution impressed the panel of tycoons with its clarity and simplicity. While the pitch did not convert into an equity investment, Nitish Mittersain extended a ₹11 lakh grant, and the rest of the tycoons and market committed mentorship and guidance to the founder. The room responded with encouragement, applauding the confidence and curiosity of one of the youngest founders on the show.
Alongside these standout journeys, the first week also saw founders from diverse sectors step into the pitch room, from Cherry (creator-led commerce and influencer monetisation) and Digital Labour Chowk (blue-collar employment tech) to Craste (sustainable packaging and materials), Albon Cosmetics (beauty and personal care), and Hala Mobility (electric mobility solutions). Each pitch brought ideas rooted in real Indian contexts. Across conversations, founders were challenged sharply, supported honestly, and at times backed emotionally, reinforcing the show’s belief that entrepreneurship is not just about deals, but about people.
Hosted and mentored by the iconic Suniel Shetty, the show brings together a formidable investment panel comprising Dr A. Velumani (Creator, Thyrocare), Nitish Mittersain (Joint Managing Director and CEO, Nazara Technologies), Dr Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder and CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder and Partner, Physis Capital and Inflection Point Ventures). Alongside them, Eklavya Gupta from Recur Club joins the panel as a key contributor to the ₹100 crore investment pool, bringing structured debt solutions into the conversation.
Bharat Ke Super Founders is now streaming exclusively on Amazon MX Player, with new episodes dropping every Friday and Saturday, available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.

XXX
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Rise and Fall, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.
About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
