ZOY Is Building the Future of Menstrual Care While Driving Awareness Around Cycle Wellness
ZOY Is Building the Future of Menstrual Care While Driving Awareness Around Cycle Wellness
Beyond Periods: ZOY Is Reimagining Menstrual Care Through Thoughtful Innovation and Holistic Wellbeing
Link to campaign film:
https://youtube.com/shorts/afcrAddFD6s?si=CwBEc8TbGkrNq4uU
As conversations around women's health continue to evolve, a new category is beginning to emerge Cycle Wellness. While menstrual care has traditionally focused on managing periods, cycle wellness encourages women to better understand the different phases of their cycle, hormonal fluctuations, energy levels, emotional wellbeing and overall health throughout the month. ZOY, the feminine and menstrual healthcare brand founded by Maheshwari Moorthy and co-founded by Samantha Ruth Prabhu, is helping lead...