The Campaign Twist that Changed the Tide for The Vvaan
The Campaign Twist that Changed the Tide for The Vvaan
Sidharth Malhotra and Tamannaah starrer The Vvaan has emerged as a surprise hit at the box office. When the promotional assets of the film were released earlier, the initial trade tracking points indicated a decent opening across urban multiplex markets. The fresh pairing formed curiosity among the audience, however the industry circles predicted the fantasy folklore thriller to be another average release.
The tables turned eventually. As the campaign rolled out, a folk-devotional wave touched grassroots phenomenon through WhatsApp groups and regional feeds. The film released, and it saw a massive response from Bihar, Jharkhand and Patna. The film was initially expected to be a passing breeze upon its release. However, the number...

