The Vvaan Sidharth Malhotra Archives

The Campaign Twist that Changed the Tide for The Vvaan Sidharth Malhotra and Tamannaah starrer The Vvaan has emerged as a surprise hit at the box office. When the promotional assets of the film were released earlier, the initial trade tracking points indicated a decent opening across urban multiplex markets. The fresh pairing formed curiosity among the audience, however the industry circles predicted the fantasy folklore thriller to be another average release. The tables turned eventually. As the campaign rolled out, a folk-devotional wave touched grassroots phenomenon through WhatsApp groups and regional feeds. The film released, and it saw a massive response from Bihar, Jharkhand and Patna. The film was initially expected to be a passing breeze upon its release. However, the number...

From Vikram Vedha to Odiyan, Sam C.S. has built worlds with music and The Vvaan could be his most ambitious one yet There is a reason the music of The Vvaan teaser stays with you after the visuals have moved on. The forest, the mystery, the sense of an ancient force lurking somewhere beyond what Sidharth Malhotra’s character can see, all of it gets a punch up through the alluring score. And for composer Sam C.S., this isn't unfamiliar territory. If anything, creating music for worlds that don't quite belong to the everyday has been a recurring thread through his work. Before he became a composer, Sam worked extensively in programming and background scoring, including on horror and thriller projects. That early experience seems to have shaped the way he approaches film music...