“Jo na meri beat pe naache…” Prem Keetanu’s Undi Bundi finds its way from the dance floor to Instagram
“Jo na meri beat pe naache…” Prem Keetanu’s Undi Bundi finds its way from the dance floor to Instagram
There’s something about a song that makes you want to pull your friends into the frame and just go for it. Undi Bundi, the first track from Prem Keetanu, seems to have found exactly that space on Instagram, with its infectious hook, unabashed energy and Veer Pahariya-led madness translating into dance videos, creator content and plenty of college nostalgia.
The track’s “Jo na meri beat pe naache…” refrain is proving to be the perfect social-media bait, short, catchy and impossible to hear without imagining a bunch of friends attempting the hook step. As creators and audiences pick up the song for their own Reels, Undi Bundi is beginning to look less like a soundtrack release and mor...