‘Music can sell products. Why not inspire change?’ Ricky Kej on his biggest career pivot
'Music can sell products. Why not inspire change?' Ricky Kej on his biggest career pivot
Three-time Grammy winner Ricky Kej is known today as one of the world's foremost voices using music to advocate for sustainability. But before his compositions were heard at United Nations platforms and climate conferences, Kej spent more than a decade making music for brands, producing around 3,500 jingles for TV and radio commercials.
At a session on “India 2035: Building a Self-Reliant & Sustainable Future” at the Times Network Sustainability Conclave, the composer spoke about the defining moment that made him dedicate his music to environmental causes.
Kej revealed that he spent nearly 13 years composing for advertising campaigns across India and international markets before questionin...