TADKA on JioHotstar Hits 100 Million Users, Establishes Itself as the Top Destination for Micro Content Storytelling
TADKA on JioHotstar Hits 100 Million Users, Establishes Itself as the Top Destination for Micro Content Storytelling
Daily watch time per viewer surged 5X over the course of the launch phase, showing sustained engagement with the format
Mumbai, June 11th, 2026: In a defining moment for India's streaming industry, TADKA on JioHotstar has crossed the landmark milestone of 100 million users, establishing premium micro-content as a mainstream entertainment category. This achievement reflects a broader transformation of how audiences consume stories; embracing mobile-native, short-format experiences alongside traditional long-form viewing. Since it’s launch, daily watch time per viewer on TADKA has grown 5X, underscoring sustained engagement and demonstrating rapid adoption across age gro...