I don’t think television as a medium will lose its relevance,’ Ashnoor Kaur on evolving viewing habits
'I don’t think television as a medium will lose its relevance,' Ashnoor Kaur on evolving viewing habits
Having grown up on television sets and now navigating reality TV and digital conversations, Ashnoor Kaur has had a front-row seat to how the industry is evolving. Known for her early start as a child actor and more recently seen as a contestant on Bigg Boss 18, she believes that while formats are changing, television continues to hold its ground.
“I feel the way people are consuming television today has changed significantly. Today, almost every GEC (General Entertainment Channel) also has a strong OTT presence. For instance, Star Plus content is available on JioHotstar, and earlier Viacom18 content used to be on Voot. This shift has made content far more accessible. I’ve seen Gen ...